The ball is staying the same, but the packaging has undergone an overhaul to make it more
sustainable; from aluminum to 30% recycled plastic; from a plastic cap to a recycled paper
one. This will lead to an overall reduction in plastic thanks to the paper cap and the paper
label, placed inside the tube, which will be removable to allow a complete recycling process.
So once the balls are used and exhausted, both the plastic tube and paper cap and label can
be easily recycled. The packaging will change but the ball will remain the same. And the title
of Dunlop’s new ball packaging campaign is precisely this:
‘New packaging, same great performance’.
The official Dunlop Australian Open ball uses the finest natural rubber, combined with Dunlop’s secret recipe of components and premium woven cloth, to create an ultra-consistent ball for high performance play.